A new research study conducted by Harvard Business School reveal some shocking news for all the Twitter lovers. The summary conclusions of the shocking research for Twitter is below:
1) Although men and women follow a similar number of Twitter users, men have 15% more followers than women
2) Men comprise 45% of Twitter users, while women represent 55%
3) Men also have more reciprocated relationships, in which two users follow each other
4) An average man is almost twice more likely to follow another man than a woman.
5) An average man is 40% more likely to be followed by another man than by a woman
6) An average woman is 25% more likely to follow a man than a woman
7) On a typical online social network, most of the activity is focused around women – men follow content produced by women they do and do not know, and women follow content produced by women they know
8 ) Among Twitter users, the median number of lifetime tweets per user is one. This translates into over half of Twitter users tweeting less than once every 74 days
9) The top 10% of prolific Twitter users accounted for over 90% of tweets. On a typical online social network, the top 10% of users account for 30% of all production. This implies that Twitter’s resembles more of a one-way, one-to-many publishing service more than a two-way, peer-to-peer communication network
10) Ok we will make the tenth one after your input! Tell us how often do you tweet on twitter? Daily, weekly, or Monthly and what is your gender?
[via HBP]
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{ 5 comments… read them below or add one }
I’m a male who tweets 15-20x/day.
I’m a female who tweets about 10 times per day.
I am female that Tweets 10-20 times per day. I use Twitter as a Professional Development tool 99% of the time to build and grow professional educational technology relationships, share best practices, learn from others by posing and receiving critical feedback, post questions to receive educational technology solutions and help tech tips and tricks, and assist other Twitter friends with my expertise or I guide them to a new Twitter expert to support their content they are looking for.
Thanks for sharing the Harvard research study!
Naomi Harm
I don’t have any idea what my average tweets per day is. I tweet at least twice per day but sometimes I will tweet 4 to 5 times per hour. I agree with the one to many idea. I think of Twitter, partly, as instant messaging to the masses. I can send one tweet that goes to all 150 of my followers. Some may respond, most won’t.
gender: Male
Now these two are interesting!
2) Men comprise 45% of Twitter users, while women represent 55%
Stereotypes certainly seeming to be at thing of the past!
I’m a female, I mostly tweet an average of about 3 times a day, and mostly daily.
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