Mobile Apps Revenue Forecasted at $25 Billion in 2014

Mobile apps are the buzz word these days but hold on, this trend is expected to take a multiplier effect in the next five years. According to Juniper Research recent research report, the global mobile apps direct and indirect revenues are expected to reach $25 billion in the next five year i.e till 2014. This clearly demonstrates the users growing appetite for mobile applications.

Currently, majority of the revenue stream from mobile apps is generated by one time downloads but it s expected to evolve towards in-app billing which will be a constant source of revenues. This will result in the Value Added Service (VAS) to become a major stream of revenue growth for the cellular operators. The study forecast that Tier 1 operators will deploy their own app stores to capture some share in the growing market for mobile apps by 2011. According to report author Dr Windsor Holden,

“Data revenue growth is dependent upon operators embracing policies which enable open access – a policy which also involves facilitating app stores which compete with their on-portal offerings.”

The mobile apps stores are fast emerging as a major force in the industry. The traditional business models have to be updated to accomodate this new trend. Just recently, Apple Apps store made headlines when it achieved a billion downloads milestone. Google also opened it own apps store using its Android trademark. Android apps store is titled Android Market. appstore