Procter & Gamble famous brand Tide has come out with its iPhone/ipod Touch App titled Stain Brain. Stain Brain let iPhone consumers to find and share ways to remove stains at home and on the go. It gives consumers a step-by-step cleaning instructions from the experts at Tide and other iPhone users to get answers before stains have a chance to set in. For those iPhone users who have a secret recipe for removing tough stains, Tide Stain Brain lets them instantly share their own tips and tricks within the application. After downloading the free application, consumers can browse the top 20 stains, according to popularity. They can use search and filters to find stains by name or category. Users of the application can retrieve the Tide stain solution, complete with on-the-go tips, fabric care notes and recommended Tide products.
“We see Tide as the authority in stain removal, and we’ve had stain solutions on our Web site for some time, and we wanted to extend out of home to reach consumers,” said Amanda Treevy, Cincinnati, OH-based digital brand manager of Tide at P&G. “The iPhone application allowed us to do that, offering on-the-go tips at consumers’ fingertips.
The Stain Brain Tide iPhone App is free to Download at Apple App Store.
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