by MJK on February 14, 2011
Major Tech giants Apple & Google are battling hard on mobile advertising platform. As it is considered as one of the key segment where companies are benefited in terms of source revenue. In past few years, Advertising markets went to sudden hike, even thou users remain resilience. Now users came out & shown their resistance over sudden hype. According to research generated by mobile technology wing, Ads are constantly increasing & moved beyond without any regulatory norm. Smartphone users are more irritated by advertising than users of more limited mobile devices ~ Survey data.
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by MJK on February 9, 2011
According to Piper Jaffray Analyst Gene Muster, Android is going to be a billion dollar baby in coming years. It could generate billion dollars in Android related advertising business by 2012. Google’s most successful project Android has already absorbed good amount of stake in worldwide market OS business. Presently, Google Engineers are working on upcoming Android Series next version ICE CREAM.
In a research note mentioned at Forbes Website, Munster asserts that Android generated $5.90 per use in mobile advertising in 2010; he observes the total increasing to $9.85 in 2012. He further adds that the Android Market app store could also boost monetization per user from in-app advertising over the next two years.
Tremendous growth in recent years is worth in terms of Android’s popularity in the global market. Android already beaten Nokia’s Symbian in the race of most used Smartphone OS. [click to continue…]
