Indian Tata Tele Services Limited and Japanese NTT DoCoMo has announced to start pan India GSM services under the brand name of Tata DoCoMo. The company is shortly expected to launch its services in India starting with the telecom circle in South India.
“TATA DOCOMO is a natural choice of GSM brand-name for us, since it will provide customers a dual advantage-trusted service from the House of Tata, riding on the technological superiority of NTT DOCOMO,” Mr Anil Sardana, Managing Director of Tata Teleservices Limited, said. “TATA DOCOMO will bring to the country products and services that will redefine the Indian telecom experience. Our pan-India rollout should be completed this year,” he added.
In his address, Mr Toshinari Kunieda, Senior Vice-President and Managing Director, Global Business Division, NTT DOCOMO, said: “NTT DOCOMO has provided technical inputs to make the TATA DOCOMO GSM network world-class. Progressively, NTT DOCOMO shall bring to India the various products and services that we offer in Japan-such as i-modeTM, LBS and mobile payment-and give TATA DOCOMO customers a flavor of tomorrow. We are closely working with Tata Teleservices on future technologies like 3G and Long-Term Evolution (LTE).”
The company unveiled a strikingly different logo-one that underscores the brand’s promise of providing ‘refreshingly different and a liberating experience’. “As a partnership of two pioneering brands, TATA DOCOMO promises to deliver relevant new applications and services that will make everyday life simpler and more enjoyable for the consumer,” Mr Deepak Gulati, President, GSM Business, Tata Teleservices Limited, said. “In a market that is cluttered with many operators and confusing options, we will offer simplicity to consumers by being the country’s most transparent, innovative and liberating telecom brand,” he added.
We expect this new venture to transform the Indian telecom market since the two joints are surely expected to take full advantage of their expertise and the resulting synergies will be difficult to match by any other operator.
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